I see this posted in this forum all the time, and to be fair, I've posted this before when I was curious about what amp to get. I think I've got a grasp on the situation though, now. Before I got the Morgan (for posterity, mine is a Dual 40, but it could be the ac20, ac40 or deluxe models), I had played a DC-30, and I had owned an AC-30. So, I was asking where the Morgan fell in, and for the most part, I got this feel that "a Matchless is it's own thing" and "The Morgan is an AC-30 killer." Well, after I ordered the Morgan, I started hearing people say that an AC-30 is it's own thing and that none of the amps voiced similarly sound like one. Then I got my Morgan Dual 40 Here are my thoughts: I think the Morgan falls somewhere in between the two amps. It is neither a Vox nor is it a Matchless. It does, however, share a lot of features of the two. I found that I can get my Morgan to sound open and chimey like an AC30 or punchier and compressed (yet still chimey) like a Matchless. It does sound like a Morgan though, which should be obvious. I don't think that it sounds purely like either amp, but I especially don't think it sounds like the AC-30. The Morgan tends to coax a more punchy rhythm out of my right hand cause it sounds a little more compressed than the AC-30, but if I back off, it sounds nice and chimey, yet altogether different. I love the sound, but I no longer feel like I wouldn't want an AC-30 after playing this amp like I (foolishly) did before I got the amp. I'd actually really like to run an AC-30 parallel to this amp. I do not feel like I'll want a Matchless though, cause I feel I can get close enough with the Normal channel and EF86 switch. Will it sound exactly like a Matchless? No, but personally, it cops most of the tones I would want from the Matchless (more AC30ish). I think I'm more of an AC-30 guy, honestly. All are great amps, but in the end, if you're looking for a Matchless, get a Matchless. If you're looking for an AC-30, get an Ac-30. If you have an AC-30 and you want to upgrade, just get a HW or 6TB model. I think you'll be happier. If you want a Vox-flavored amp with some Matchless mojo (yes, I just used that word ), then think about a Morgan. It definitely has it's own thing going on just like the other two. Feel free to disagree/agree.