He's got a great tone there. I've been watching that video a couple weeks now. Really looking forward to the next album that should be out in a couple weeks. If you dig that kind of blues/rock downtuned sound then check out Greg V. I think he does that tone better than just about anyone.
I usually like his tone, but this video i don't. i think it's the guitar. He normally uses a LP, and i think a player's rig usually evoles in a direction that is mostly dictated by whatever his main axe is. i think that guitar just doesn't work as well with his rig/settings as his LP does for that reason. Alos, i find guiatrs that deviate from the norm like fancy woods, set neck fender style guitars, etc etc, the tone ends up being sorta sterile. as i type this i'm watching on e of his other videos and the tone is killin with his LP as usual.
I think he's a great performer doing what the majority. . .no, make that 99.9% of the folks on this forum would like to be doing. . .Playing music he likes/digs and getting paid alot of money to do it. If you ask me, that rocks!