Line 6 was offering free updates well before the Axe FX was even around. I think, though, the thing that's probably different with Fractal is that they've always been more a boutique company, putting all their efforts into the one basic product built around the same core code. Line 6 entered the market as a more traditional, mass market company, selling through the traditional MI retailers. So I think those two business plans are bound to garner different customer bases. It seems to me back in the PODxt and Vetta days, while there was talk about updates, it was never quite the focus as it is now. It's funny, I remember I put off doing updates on my XT forever just because I didn't care that much about it back then. I was playing all the time, and I had it set up the way I wanted, so I didn't want to mess with it. I don't necessarily think it's all consumer or all company driven. It's probably both, really. It could be that companies feel less pressure to have a perfect product out of the gate because they know things can be changed down the road. I think customers are probably more forgiving in that sense, too. I see this in my line of work, too. It used to be that changing a set of architectural drawings was a huge pain in the butt, and issuing addendums or bulletins was kind of seen as a last resort kind of thing. Now because everything we do is electronic, it's just part of doing business. When we issue a set of drawings marked 100% Construction Documents, no one believes there aren't going to be changes. We all know there will be. The thing is we are sending drawings to a printer anymore to have a hundred bound sets made, either. We're just putting a bunch of PDFs on an FTP site.