I don't know if "Gibson Memphis" is Custom Shop or Gibson USA or what, but there are some nice guitars shown including Trini Lopez model. The ES-390, a smaller version of an ES-330, looks really cool.
It's just a new iteration for 2014. they will make both a P90 and mini humbucker version. The Memphis stuff was the best in the room... It's all really nice.The ES-390 shown in the video has P90s but at gibson.com it's shown with mini humbuckers. Not sure what is up with that.