What happened to Digitech?

Discussion in 'Digital & Modeling Gear' started by etr102, Feb 13, 2018.

  1. etr102

    etr102 Member

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    What ever happened to Digitech? Back in the day they were leaders and innovators in the digital modelling/processing/multi effects/etc market (along with Boss and Line6). I went to Digitech's website earlier and their 'flagship products' are all items from like 8-10 years ago. Their newer products all seem to be budget items (ie the RP360), which to be fair do have some interesting features.

    Why hasn't Digitech released anything recently to keep up with modern times? Just seems odd.
     
  2. JCW308

    JCW308 Supporting Member

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    They're constantly releasing new stuff, just not multi-effects. Although I wish they would bring back the higher-end multi-effects units, they appear to be focusing on very unique and well-built single pedals now.
     
  3. ramjet

    ramjet Member

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    the same could be said of vox as well. Both companies were really innovating leaps and bounds and then its like they were told to cease and disist.
     
  4. FPFL

    FPFL Member

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    Weren't profitable I'd guess, that or the parent company squished it for other reasons. Digitech is a Harmon Company, and a very small part of Harmon - they've discussed that here before, I don't know if Vox has a parent, I'm not a Vox guy.

    That said, I've got a Freqout and a SDRUM on my desk, and I was never much into their take on modeling so color me as happy with this direction.
     
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  5. JCW308

    JCW308 Supporting Member

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    Vox = Korg I think.
     
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  6. Moe45673

    Moe45673 Member

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    Their Trio(+) pedal is a pretty incredible piece of technology. I couldn't believe how versatile and dynamic its AI is.
     
  7. sods

    sods Member

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    If they have a problem it's that their target market are guitarists, and guitarists are generally not good at understanding how gear can be used unless they see someone else do it first.

    see: Timebender.
     
  8. etr102

    etr102 Member

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    Wow, I didn't even know about the Trio+. I just looked it up, that seems pretty amazing!
     
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  9. Will Chen

    Will Chen Member

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    I think what happened is they made a huge error in trying to tie themselves into the Apple economy with the iPB and iStomp. I imagine sales of those were not good which forced a shift in their product offering. At some point, they'll be able to tap into the "digital vintage" idea being one of the early pioneers...
     
  10. Nevets

    Nevets Supporting Member

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    I admire Digitech for bringing out things like the Trio and the Sdrum. Nobody else is putting out stuff like this.
     
  11. BoneSaw

    BoneSaw Supporting Member

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    Probably more profitable to build unique stomp boxes than sink R&D dollars trying to design and build a better modeling mousetrap than the competition.
     
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  12. griggsterr

    griggsterr Supporting Member

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    I worked for them for 11 years
    A complete answer would be pretty complex.
    However I was just thinking last night that Tom and his bunch have done a nice job of packaging some great bits of technology into the single pedal ish market.
    To adapt and change is a good thing. I think the Helix phenomenon took everyone including Boss by surprise. Now if you come out with something you just look like a me too or Johnny come lately.
     
  13. Laketta

    Laketta Member

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    Its audience became guitar hero gamers and rappers.
     
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  14. Henky

    Henky Member

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    This is my fun duo, i won't leave the door without them.
    As far as i'm concerned Digitech is hot.
    And as a genuine Marvel fan I just love the artwork ;)

    [​IMG]
     
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  15. hugbot

    hugbot Member

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    They’ve realised that there are two trends guitarists care about now =

    full on all in one modelling set ups

    vs

    collecting unique “boutique” pedals and showing them off

    And decided to focus on the latter.

    The polara for example, is exactly the same pedal (give or take a mode or two) as the hardware reverb, but it sapped the boss style industrial look for a funky slimline boutique look with an eye catching graphic. That should tell you a lot about their direction.

    The freqout is a genuine innovative pedalboard hit.
     
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  16. ramjet

    ramjet Member

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    yes and maybe = blackstar?? I see the same guy that does vox amp demos doing blackstar ht mk2 demos.

    Korg has the best keyboards though with touchscreens and synth engines(m3/oasys/kronos)
     
  17. Blanket Jackson

    Blanket Jackson It's Time For Action Silver Supporting Member

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    This was my first thought, exactly.
     
  18. Moe45673

    Moe45673 Member

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    It is. It seems gimmicky but when I played with one in the store, I couldn't believe how responsive and intelligent it felt. If I could sing, I'd totally buy one but as I can't, my Boss Looper is plenty good enough.

    Why every singer/songwriter doesn't own a Trio+ is a mystery to me.
     
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  19. ramjet

    ramjet Member

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    you may be right. Vox model amps have gotten toyish
     

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