I saw repeated posts about a "pono store" and assumed it was a nickname for some way of buying music. I had no idea. After looking around for a few minutes, it looks to me like a huge ripoff. I can appreciate audio quality, but sadly I don't think I have the ears to hear differences past a certain point. I'm a little surprised the kickstarter was able to raise so much money. To me, the whole thing sounds like something for the hipster-type audiophile crowd to brag about. It looks so expensive. Is this something that I could possibly be interested in? Does it have a chance to catch on and become popular? Or is it something for a very small population?