To reiterate, many companies do this. Not just Sweetwater.Thank you for the additional clarification. It's pretty interesting to learn about these terms and how they're used (which I'm obviously pretty ignorant of!). I just think it's pretty misleading to label something "Sweetwater Savings" when literally every other retailer is selling for the same price new as Sweetwater. It makes it sound like you're getting a "special" price at Sweetwater, which is false. But at least you get candy.
What's even more annoying is the "call for price!" messages. Don't they realize people under 35 hate calling people?