What's the deal with Sweetwater MSRP prices?

kingrazor

Member
Messages
3,704
Thank you for the additional clarification. It's pretty interesting to learn about these terms and how they're used (which I'm obviously pretty ignorant of!). I just think it's pretty misleading to label something "Sweetwater Savings" when literally every other retailer is selling for the same price new as Sweetwater. It makes it sound like you're getting a "special" price at Sweetwater, which is false. But at least you get candy.
To reiterate, many companies do this. Not just Sweetwater.

What's even more annoying is the "call for price!" messages. Don't they realize people under 35 hate calling people?
 
Messages
3,561
It's like going to Hobby Lobby. Mark items double the price so you can offer 40 & 50% off constantly.

Making people believe they are saving money while they spend it is the way of the world.
 

aisling

Supporting Member
Messages
1,309
I am a sweetwater guy (customer), I've had a long relationship with them almost 17 years now....
I've used their 36-48month 0% financing a few times, and have had positive experiences, I actually prefer it for big ticket item when I have the funds, as I can collect a little interest investing that capital elsewhere. The other day I was looking a a Novation lunchpad as an ancillary Ableton controller. I had no intention of financing it for the promotion (or buying, was just window shopping), but noticed that the math they advertised would have put a $149 controller at 5$ a month for 36 months (on that particular item) at $180, which was the listed MSRP. There would have been NO savings there had I gone that route.
 

LordThurisaz

Member
Messages
2,935
Basically every store in the history of the world does this.
This. Nothing sweetwater specific at all.

As for the talk about calling them, sometimes -- if your sales engineer is cool -- you can get a savings after gabbing their ear off for a bit. I'll usually go hey, I'm going for this, interested in this and that, discuss it for a bit, then go, "What's the best price you can do for these items?"

Some down time can sometimes save you some money. It also gets them to know you more, and if you have a good rapport with them, you are more likely to get better deals over time because they realize when you buy from them, you spend a few bills with them. It also occasionally helps to pay full price without doing the "best price" routine, as well.
 

McShred

Member
Messages
2,892
You must be young. Companies have based discounts off MSRP for as long as I can remember....and I was buying stuff at Guitar Center in the 1980's

You have no idea how good you have it today with the internet, Street Pricing and MAP Pricing. Back in the 80's, there was no "street price" you went in to Guitar Center and haggled your way down from list price, nobody paid the same price for anything, no one knew how much the next guy paid. Did you get a good deal or were you just bent over and manhandled? You never knew.
It was rough.
 

No_Stairway

Member
Messages
3,619
Some manufactures that primarily sell through stores will sell you the same product from their website at the MSRP. I can't imagine they sell many if any at all, nor do they want to deal with end users, they would much sell to suppliers.
 

LordThurisaz

Member
Messages
2,935
Nothing to do with Sweetwater or any other retailer the manufacturers require ALL dealers to list THE SAME MSRP & Sale price. If you look on ANY other site wildwood, CME, zounds, AMS etc the prices will be broken down the exact same way. If a retailer deviates from that (prymaxe) they will be told not to do that or they will no longer be retailers for whatever brand.

That being said Sweetwater is usually more expensive than the other retailers. I've bought a lot of stuff from them over the years & I bought two very expensive guitars this week, they would not help me out on the tax or anything so I bought elsewhere.
Because Sweetwater has the ability to help on tax...
 

MaxTwang

Member
Messages
3,110
You must be young. Companies have based discounts off MSRP for as long as I can remember....and I was buying stuff at Guitar Center in the 1980's

You have no idea how good you have it today with the internet, Street Pricing and MAP Pricing. Back in the 80's, there was no "street price" you went in to Guitar Center and haggled your way down from list price, nobody paid the same price for anything, no one knew how much the next guy paid. Did you get a good deal or were you just bent over and manhandled? You never knew.
It was rough.
You should have seen Guitar Center in the late 70's! You'd go in and point to a guitar then began hurling insults at a sales rep who would respond with even worse insults. Eventually someone would end up in the fetal position and the other party would get their price. I broke many a GC rep and got great prices back then.

The current system of online price requests is nowhere near as effective or satisfying as a buyer.
 

T92780

Silver Supporting Member
Messages
8,067
Usually a retailer gets "advertising credits" (otherwise known as $) if they agree to certain terms regarding what prices they display online or in ads. These credits more/less are so appealing that almost everyone sticks to standard pricing.

It's a legal way to quasi-fix prices by making it hard for a retailer to come out ahead by deep discounting published prices.
I've been at the retail game a long time and never heard of "advertising credit" due to what pricing retailer merchandised cost at.

PS does manufacturer participate in costs to put product in print ads, etc, yes.
 

GuitarMike69

Member
Messages
509
Apparently, the OP has never bought a new car, a new guitar or anything else in his life. Pretty much everything for sale in the world from every store has a "list" or "msrp" price, with a retail price designed to appear as a discount to the consumer.
What's the deal with this being news?
 

RBH

Member
Messages
511
You will likely pay a little more from Sweetwater that another " online " or even a brick and Mortar store. Reason being is that they consistently deliver on the tangibles of very high end service and real expertise. Their knowledge base is enormous. They have built that on pricing of the merchandise. If you don't make use of that - then you're paying a bit more than you would from a place that's just being a middleman distributor.
 

skydog

Supporting Member
Messages
12,090
Someone has to pay for all that free candy, and giant catalogs that stuff my mailbox every month.
I went green and asked them to not send the rag. sorry, mag. It took several months and a followup email though.
 

SinglecutGuy

Supporting Member
Messages
3,617
Most manufacturers in this industry are getting away from MSRP, as it’s an irrelevant price for many. For some companies, however, it’s the basis for what dealers pay.
 

LordThurisaz

Member
Messages
2,935
Absolutely, they have the ability to come off their prices a little to help out. I'm a long time customer that's spent tens of thousands of dollars, I NEVER negotiate I always pay whatever they say they can't go below. This was $6,000 & the sales tax here is 10% - I expect a retailer to help out on something like this. If they won't I'll take my business elsewhere.
Hey, if I could get Sweetwater or any gear retailer for that matter to negotiate on sales tax, I would. But you can't so I'm failing to see why you'd take your business elsewhere; they have zero say regarding sales tax.
 




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