Good point.This is something that has always bothered me about Sweetwater. Whenever I look at a new pedal (or anything else), it will be listed at Sweetwater for whatever the prices is everywhere else. For example, the Boss RV-6 is listed for $149.99. Below this price Sweetwater also lists an "MSRP" and "Sweewater Savings" based on that MSRP. For the RV-6, it lists an MSRP of $224.99 and, so, a "savings" of $75.
Every time I've looked at anything on Sweetwater, the MSRP is always some price much higher than what the pedal sells for anywhere. I've never seen a US seller sell an RV-6 for $224.99. This seems like a very misleading way to advertise a "savings." I noticed this again with the SY-1, which is listed as having an MSRP of $299.99 on the Sweetwater site, so you "save" $100 by buying at Sweetwater.
This can get especially ridiculous with more expensive pedals. According to Sweetwater, the HX Stomp has an MSRP of $839.99!
Do these pedals really have such high MSRPs--even though every retailer sells them at the same price (e.g. $149.99 for the RV-6)?
Either way, it seems like a very misleading way to advertise the price of these pedals.
That's why I prefer to go to smaller shops even if I have to pay more, not just for guitar gear. At least things are more flexible.
I don't buy strings online for the same reason.