in the generation of ipods, social mdeia, the music industry has been challenged throughout. records and cds no longer contribute much to revenue. live performances are the key these days. who do you think are the "coolest bands" that have emerged in the last decade? I am not taking away their musical talent but in the world of new marketing, bands need more than talent. To me, bands like 30 Secs From Mars, The Strokes seems to be really playing the right cards. Please share your opinions!