Why did the Wireless Phone Companies take over?

Discussion in 'The Sound Hound Lounge' started by stevel, Mar 24, 2015.

  1. stevel

    stevel Member

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    A sampling of Van Halen tour dates:

    Jul. 14 - Irvine, CA (Verizon Wireless Amphitheater)
    Jul. 22 - Bonner Springs, KS (Cricket Wireless Amphitheater)
    Jul. 24 - Tinley Park, IL (First Midwest Bank Amphitheater)
    Jul. 26 - Maryland Heights, MO (Hollywood Casino Amphitheater)
    Aug. 1 - Mansfield, MA (Xfinity Center)
    Aug. 9 - Holmdel, NJ (PNC Bank Arts Center)
    Aug. 11 - Hartford, CT (Xfinity Theater)
    Aug. 29 - Bristow, VA (Jiffy Lube Live)
    Sep. 2 - Noblesville, IN (Klipsch Music Center)
    Sep. 4 - Clarkston, MI (DTE Energy Music Theater)
    Sep. 11 - Charlotte, NC (PNC Music Pavilion)
    Sep. 13 - Tampa, FL (Mid Florida Credit Union Amphitheater)
    Sep. 23 - Dallas, TX (Gexa Energy Pavilion)

    We had "Norfolk Scope" and "Hampton Coliseum" and, at first, "Virginia Beach Amphitheater. I know they've been doing this for a while - ours is now NTelos and Verizon. But in addition to the wireless carriers there are a lot of banks - and energy centers (my favorite being the Jiffy Lube Live)? What's up with that? I know Verizon makes more profit than probably, well, Apple and/or Big Oil, but is that what it is - only wireless companies have the money to throw away on something like this?

    Sure there's a few still named for people or for cities, but it's an odd trend, no?
     
  2. bob-i

    bob-i Member

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  3. Glass Onion

    Glass Onion Toneful truth seeker. Gold Supporting Member

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    Follow the money trail.

    But seriously follow the money trail.
     
  4. freedom's door

    freedom's door Supporting Member

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    Because in a dysfunctional society everything is for sale.
     
  5. CowTipton

    CowTipton Silver Supporting Member

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    If somebody offered you millions for the naming rights to your building, wouldn't you take it?
     
  6. buzzp

    buzzp Member

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    Jiffy Lube used to be called Nissan (as I'm sure you know). Love the venue, hate getting in and out of there though.
     
  7. bayAreaDude

    bayAreaDude Member

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    Around the time wireless phones took over.
     
  8. Pietro

    Pietro 2-Voice Guitar Junkie and All-Around Awesome Guy

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    'Cause nobody will go to see a show at Tampax Arena.
     
  9. Scott Miller

    Scott Miller Member

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    Our big venue is SAP Center. Nobody has any idea what "SAP" is, nor do they care.
     
  10. bob-i

    bob-i Member

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    Business and IT people do.

    When Carly Fiorina was CEOS of HPL she wanted to name the Shark Tank in San jose the Fiorina (pronounced fee-arena)
     
  11. Madsen

    Madsen Member

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    When you buy a stadium can you write it off as advertising budget?
     
  12. Mayfield

    Mayfield Silver Supporting Member

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    No one has more profits than Apple. The own the planet.

    It really comes down to brand awareness and the impact that has on sales. Those are diminishing returns these days, so more companies are moving away from the large sponsorships as the ROI just isn't there as much as it used to be five or ten years ago. In many instances though, the original sponsorship had a long term attached to it. I know Verizon and a number of other companies are moving away from those unless there are other elements that create a better brand experience as part of the sponsorship.
     
  13. derekd

    derekd Supporting Member

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    Because every damned body has their cell phones out at a concert?
     
  14. maybe_ebyam

    maybe_ebyam Member

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    I just want to make sure that everyone knows that Apple is the most valuable company in the world. That is all.
     
  15. docgorpon

    docgorpon Member

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    I don't like the names. We (Tampa) had a law firm where the contact number was 1-800-ASK GARY. The Amphitheater was named after him for a bit. That's right... it was 1-800-ASK GARY Amphitheater. So ridiculous. Now it's named after a credit union. I know it's all about money.. but it's so classless sounding.
     
  16. 78deluxe

    78deluxe Member

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    No they do not unless this fact was changed in the last few months.
     
  17. Mayfield

    Mayfield Silver Supporting Member

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    Ok phew.....the aliens shared the wrong info with me.
     

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