Silver Supporting Member
The Nammthrax would have been crazy this year
I don't think my business would exist without NAMM. It's a huge cost for me to fly to America but the return on investment has been worth. Being from Australia it's really handy to be able to meet with dealers and watch a huge range of different people try things I've made. Being able to watch someone try a prototype and then have 100 more people that day press the same button that didn't do what they expected it to saves a lot of trouble later. It's also well run compared to shows I've done in other countries.I’m sure it’s fun to walk around, but to me all these “trade shows” are dinosaurs from the world before online collaboration, marketing and rapid delivery systems. I say that of my industry as well. Deals used to be made at shows like this, or so I’m told, but they are mostly glorified business trips. How much can a small business benefit from the expense of participating in such a thing?
I used to love seeing those guys. They appeared for a few years in a row awhile back.
Pretty much. We have half-assed our collective handling of this crisis... and this is the responsible result. We can't have nice things.It’s a shame a bunch of intelligent, responsible, adults can’t figure out how to have events like this at some productive level in a safe manner. Are we just simpletons without hope!?
How do you know what other companies ROI is? Unless you've worked for them and dealt with that exclusively, you don't have a clue what kind if return they get.Like what? Hyperbole much? NAMM is fairly useless for the big manufacturers. The ROI is terrible. And without the anchor brands there really is no NAMM. My guess is there are not too many brands bummed out about this. Money better spent elsewhere.
IIRC I've attended 20 Winter NAMM shows (and 30 Frankfurt Messe) and I didn't know if I could afford it in 2021 but now it seems that now is a non-issue.Bummer! I’ve gone 6 times, and enjoyed it.
That was fun to watch !IIRC I've attended 20 Winter NAMM shows (and 30 Frankfurt Messe) and I didn't know if I could afford it in 2021 but now it seems that now is a non-issue.
In case you want a bit of nostalgia, here's a video I did with Craig Anderton for Harmony Central back in 2017.