It’s an interesting point, but I honestly believe guitar buying consumers already view Gibson as such and have for a while, even though they were a privately held company. One of the unfortunate outcomes of having a firm like KKR take control during bankruptcy is that the long-term strategies are foregone for short term strategies.....and investment in brand building takes the back seat to cost cutting, product line optimization and in this case lawsuits. I’ve worked in CPG marketing for a while now, and have worked in a company that was under an LBO....for a marketing person it’s like a slow painful death and every decision is scrutinized to the nth degree with an eye towards ROI. Everyone needs to weigh in before anything gets done. I truly believe that colossal failure in content is a result of not just bad marketing decisions, but the influence of a group of people who are looking for short-term gain. The whole thing reeks of a marketing idea that 12 executives weighed in on and what was left is a tone deaf piece of content that can do nothing but leave brand fans scratching their head and saying “Is that my brand”? WTF?