Wow, Peter Gabriel bought SSL

Discussion in 'Recording/Live Sound' started by Scott Peterson, Jun 18, 2005.

  1. Scott Peterson

    Scott Peterson Staff Member

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  2. riverastoasters

    riverastoasters Member

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  3. LSchefman

    LSchefman Member

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    It will be interesting to see what direction they take the company in.

    Will they stay very high end (even their "budget" console is what, 90 grand?) or will there be new products more suited to the project studio?
     
  4. elambo

    elambo Member

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    That explains why he's selling his current SSL at Real World - to make room for the bigger and better SSL he's about to give to himself.

    I'm actually pessimistic about this deal. Artists that try to run high-end companies, like SSL, have historically only made things worse. The "low end" SSL was the first sign that they might be starting to sell out. The SSL channel strip is another sign. Maybe this is what it takes to compete in today's market, but they're such a legendary *high-end* company that I get nervous about this new deal.
     
  5. riverastoasters

    riverastoasters Member

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    Yeah, what are we going to do if the high-end rooms of the world all get equipped with _good_ sounding consoles for a change?
     
  6. MichaelK

    MichaelK Member

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    What's wrong with the channel strip?
     
  7. Bassomatic

    Bassomatic Silver Supporting Member

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    Puts SSL within the reach of peasants.

    Seriously, it would be suicidal for SSL not to acknowledge the huge impact of the home studio, erm, "revolution".

    Me? I'm kinda curious about Rupert Neve's new Portico pre.
     
  8. MichaelK

    MichaelK Member

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    Yeah, no kidding. It would also be suicidal for them to compromise on the quality they're famous for.

    Anyway, it's interesting that Gabriel is involved financially. If they can stay profitable, great!
     
  9. elambo

    elambo Member

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    I wasn't concerned that the quality would get better, but that it would get worse. Cheaper, and maybe more obtainable. The high-end rooms that you spoke of, if they're *truly* high-end, already have great sounding consoles. If they don't, they're not high-end, only expensive.
     
  10. elambo

    elambo Member

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    I wasn't saying that there was anything wrong with the channel strip, but that the fact that SSL is selling smaller sections of their boards as racked units is a sign that they're starting to reach down towards the rest of the world - those of us in the audio ghetto - which means that they're no longer sticking to just their one gun: the million dollar console. It's a sign that times are changing. Not necessarily bad, but in this day where million-plus selling records are being produced in project studios, they MUST try to compete to stay afloat.

    It's the same thing as Bentley's new "affordable" $150k cars. It's ALMOST reasonable to think that we might one day be able to own one. It takes the Best-of-the-Best and lowers it to a level where it starts to get lost a bit among the noise of the other high-end companies, and that's one way that companies go out of business.
     
  11. riverastoasters

    riverastoasters Member

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    G
     
  12. riverastoasters

    riverastoasters Member

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    Given the rate at which big room studios are shutting their doors and the proliferation of facilities with smaller desks it would strike me as crazy if they stuck with the large format only.
     
  13. MichaelK

    MichaelK Member

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    ??

    OK, but pronouncements about "selling out," like in your first post, make no sense to me, personally.
     
  14. elambo

    elambo Member

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    Don't misquote me. That's why it doesn't make sense to you. Read each word and it should be clear.
     
  15. elambo

    elambo Member

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    I agree, just as I have all along, but it doesn't mean that I'm happy about it.
     
  16. MichaelK

    MichaelK Member

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    I didn't.
     
  17. jokerjkny

    jokerjkny Member

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    example?
     
  18. GaryNattrass

    GaryNattrass Member

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